Round the Bend

April 15, 2014

Background & Project Goals
Round the Bend approached me to design their identity for a driving school. I was delighted to get the job as the name already brought forth so much imagery. They were after something simple and eye-catching with a comical effect that would appeal to a younger.

The Solution
The solution was a very simple one and I think it speaks for itself; hands turning the wheel, the colour palette was inspired by colours of the road.